Partnership:

TWILIGHT and Hot Topic

Description:
Summit Entertainment and Hot Topic teamed up to promote TWILIGHT with a promotional tour. The TWILIGHT Tour hit malls in 11 different cities and featured cast members signing autographs and answering fans'' questions. Customers were eligible to meet TWILIGHT cast members if they purchased a $30 TWILIGHT Tour t-shirt from Hot Topic. Only the first 500 customers could attend the signing for the two lead actors'' appearances. The first 750 customers could attend the signing for supporting cast members. The tour ran from November 10 through November 18, 2008. 500 fans had already shown up to the Chicago mall by midnight the night before the TWILIGHT Tour event. Similar turnouts occurred in San Francisco and Philadelphia. The tour ended in Hollywood with a special concert by Paramore before the signing event.
Partnership Opportunity:
TWILIGHT/Theatrical
Company:
Summit Entertainment
Partner/Category:
Hot Topic /Retail
Timing:
November 4th Quarter 2008
Target:
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-13
Companies Involved
Summit Entertainment
Tuck

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