Partnership:

TWINKLE TOES and McDonald's

Description:

Skechers teamed up with McDonald`s to promote the children`s shoe line TWINKLE TOES. In a three-week promotion beginning August 23rd, 2011, McDonald's launched a toy version of the light-up TWINKLE TOES shoe to its Happy Meals. Each toy shoe comes in two different color combinations and is decorated with an image of the animated character TWINKLE TOES from the Skechers kids footwear line for girls. The shoe features a button on the sole which lights up the sneaker, just like the real TWINKLE TOES shoe.

**An Industry Insights Summit / Brand Partnership Forum suceess story!

Partnership Opportunity:
TWINKLE TOES/Toys
Partner/Category:
McDonald's /Dining
Timing:
August 3rd Quarter 2011
Target:
Female
Preschool
Kids (6-11)
Promotional Elements:
Media Elements:
Product Giveaways
Created On:
2020-11-30
Last Modified on:
2018-11-20
Companies Involved
Tuck

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