Partnership:

Twister and Old Spice

Description:
Old Spice Total Body Deodorant and Twister have joined forces to create the limited edition “Twister Old Spice Total Body Edition” game. This partnership reinvents the classic Twister experience by integrating Old Spice’s Total Body deodorants, ensuring players stay fresh from head to toe during game night.

Old Spice’s aluminum-free Total Body deodorants provide 24/7 odor protection and are designed for all-over use, making them a perfect match for the up-close-and-personal nature of Twister.

NBA star Boban Marjanovic serves as the partnership’s ambassador, featured in a commercial highlighting this collaboration. The exclusive game will be available through a live drawing on NTWRK from May 30 to June 6, with winners announced on June 7.

Learn more at oldspice.com.
Partnership Opportunity:
Twister/Toys
Company:
Hasbro
Partner/Category:
Old Spice /CPG
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Online
TV Spot
Created On:
2025-01-30
Last Modified on:
2025-01-30
Companies Involved
Lindsey C
Lindsey C Partnerships and Location Based Entertainment - North America Hasbro
Mollie R
Mollie R Partnerships & Promotions Hasbro
Tuck

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