Partnership:

Twitch and Samsung

Description:

Twitch partnered with Samsung Electronics on a promotion centered around online Twitch Rivals North America competitions.

The partnership consisted of Twitch collaborating with Samsung on a series of Twitch Rivals North America challenges that capitalized on the increase in popularity of live-streamed esports. The Samsung Galaxy hosted exclusive regular mobile gaming challenges and events in partnership with Twitch. 

The partnership was formally agreed upon in a live Twitch Rivals stream during CES.

Partnership Opportunity:
Twitch/Streaming
Partner/Category:
Samsung /Tech
Timing:
January 1st Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2021-01-13
Last Modified on:
2021-01-28
Companies Involved
Tuck

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