Partnership:

Twitch and Schick

Description:

Twitch partnered with Schick on a promotion revolving around using Twitch streams of Schick Xtreme razors' mobile game to raise money for cancer research.

Twitch collaborated with Schick on a promotion surrounding "Shave The Day" which was Schick's mobile game. At the end of the game, Shick turned players' in-game coins into a real donation to St. Baldrick's Foundation for childhood cancer research with as much as $250,000 pledged to the nonprofit as well as individual gamer donations in the the game.

Schick worked with Twitch streamers Aydan and NMPLOL to create personal donation goals while playing "Shave the Day" in a Twitch livestream. Aydan and NMPLOL agreed to shave their heads when donation goals are met as part of the promotion.

Partnership Opportunity:
Twitch/Streaming
Company:
Twitch
Partner/Category:
Schick /Household
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-05-20
Companies Involved
Twitch
Tuck

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