Twitch has partnered with MAC Cosmetics with an unlikely partnership at TwitchCon.

MAC Cosmetics has a 20-foot-by-30-foot booth in the exhibitor hall at the three-day event. The MAC booth featured makeup application services, giveaways and makeup master class on "Stream Ready Makeup" by Romero Jennings, MAC Cosmetics' director of makeup artistry. Additionally MAC hosted meet-and-greets for two top female gamers, Imane Anys (AKA Pokimane) and Kristen Michael (AKA KittyPlays). Both women also live-streamed games at the booth.

MAC Cosmetics was the first beauty brand to exhibit at TwitchCon.