Partnership:

Twitter and NBC Olympics

Description:

NBC Olympics and Twitter partnered up for original content during the 2021 Summer Olympic Games and the 2022 Winter Olympics.

As part of this partnership a live-20 minute show aired every morning of the Olympics and was broadcasted exclusively on Twitter. There was also many fan engagement elements of the partnership where Twitter users voted on their favorite athletes, and users were also able to see real-time highlights from the games.

This partnership was announced in July of 2019 and ran through the conclusion of the 2022 Bejing Winter Olympics.

Partnership Opportunity:
Twitter/Social Media
Partner/Category:
NBC Olympics /Sports
Timing:
July 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Celebrity Appearance / Endorsement
Influencers / Brand Ambassadors
Mobile
Online
Signage
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-10-27
Companies Involved
Tuck

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