Partnership:

TWO AND A HALF MEN and Bertolli

Description:
CBS and Bertolli teamed up to promote TWO AND A HALF MEN with "Bertolli Oven Bake Meals Taste of Stardom" Sweepstakes. Consumers entered online at http://www.cbs.com/monday/sweepstakes/. There were weekly random drawings held each week. Weekly Prize winners each received CBS Comedy DVD''s that include: How I Met Your Mother (Season 1 & 2), TWO AND A HALF MEN (Season 1,2 & 3) and the King of Queens Box set (9 seasons), 12 Bertolli Coupons valued at 8.99 each and a William Sonoma Baking Dish. One Grand Prize winner was selected at the end of the promotional period and received a two-night trip for two to Los Angeles and an opportunity to visit the set of TWO AND A HALF MEN. The sweepstakes began October 20, 2008 and ended November 16, 2008.
Partnership Opportunity:
TWO AND A HALF MEN/Television
Partner/Category:
Bertolli /CPG
Timing:
4th Quarter 2008
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-11
Companies Involved
Tuck

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