EMG partnered with Omaha Steaks providing all locations with 11x17 counter cards about viewership information.  Customers in stores were encouraged to visit a landing page where they could enter to win a weekend getaway in Malibu, CA.  Nineteen tribune TV stations also participated by including two on-air spots during commercials giving viewers the opportunity to text-to-win for the Malibu trip giveaway.  Each of the nineteen TV stations provided nineteen $25 Omaha Steaks gift cards as second runner-up prizing and nineteen $250 Omaha Steaks gift cards as 1st runner-up prizing.  The winner of the Malibu trip giveaway also received the co-grand prize of a $2,500 (Two and a Half years) Omaha Steaks gift card. As a result, over 250K entries were received!  TV spot to be included soon.