Partnership:

Uber and Cargo

Description:
Uber partnered with in-car commerce company Cargo to give their passengers access to a vending machine experience inside their Uber rides. The partnership with Cargo let Uber drivers sell goods like snacks and personal care items to riders. The promotion consisted of allowing passengers to buy items like snacks, gum, electronics, cosmetics and personal care items from the backseat of their Uber. Passengers paid for these items using mobile payment app Venmo.
Partnership Opportunity:
Uber/App
Partner/Category:
Cargo /CPG
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-16
Companies Involved
Tuck

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