Partnership:

UFC and Crypto.com

Description:

The UFC teamed with cryptocurrency platform Crypto.com on an exciting multi-year partnership.

The partnership consisted of the UFC and Crypto.com working together to make Crypto.com the UFC's official fight kit partner. This partnership included Crypto.com having its logo on all fighter workout and in-cage gear. 

The multi-faceted partnership began with UFC 264 in Las Vegas which was headlined by Dustin Poirier vs. Conor McGregor 3.

Partnership Opportunity:
UFC/Sports
Partner/Category:
Crypto.com /Online
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Product Placement
Social Media
Created On:
2021-07-08
Last Modified on:
2021-07-15
Companies Involved
Tuck

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