Partnership:

UFC and Kraft Heinz

Description:
The UFC is teamed with Kraft Heinz brands Oscar Mayer and DEVOUR for a multi-year promotional partnership.

The partnership consisted of UFC naming DEVOUR the "Official Frozen Meal of UFC" and naming Oscar Mayer P3 Portable Protein Pack "Official Protein Snack of UFC."

In addition to the exclusive sponsorship categories, both brands were featured in select UFC events including a presence in the UFC Octagan and product integrations into telecasts. UFC's presentation of Fight Week and Fight Night also included in-venue activation and content pieces promoting DEVOUR and Oscar Mayer P3.

Both brands launched UFC-branded products and UFC launched a series that highlighted the importance of protein for their atheletes, promoting Oscar Mayer P3. UFC's "Dana White: Lookin' for a Fight" program also featured DEVOUR marketing placements.

The partnership was promotion across Kraft Heinz and UFC's social media channels.

Partnership Opportunity:
UFC/Sports
Company:
Ultimate Fighting Championship (UFC)
Partner/Category:
Kraft Heinz /CPG
Timing:
February 1st Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-03
Companies Involved
Ultimate Fighting Championship (UFC)
Tuck

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