Partnership:

UFC and Snapchat

Description:

The Ultimate Fighting Championship partnered with Snapchat for a promotion that brought UFC to the Snapchat app.

The far-reaching collaboration consisted of UFC bringing both stories and shows to Snapchat in order to engage a younger audience. The in-app exposure was focused primarily on Snapchat's Discover page and was launched ahead of UFC 245.

The partnership created 200 pieces of co-branded content. One of the two shows featured on the Discover Page was UFC Pulse with the second of the shows being the UFC's Embedded franchise.

The companies also collaborated on stories covering weekly UFC fights as well as co-branded filters for fans at live events.

Partnership Opportunity:
UFC/Sports
Company:
Ultimate Fighting Championship (UFC)
Partner/Category:
Snapchat /App
Timing:
January 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-02
Companies Involved
Ultimate Fighting Championship (UFC)
Tuck

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