Partnership:

UGLYDOLLS and Pinkberry

Description:

STX Entertainment partnered with Pinkberry to generate national awareness and drive ticket sales for the theatrical release of UGLYDOLLS via a limited-edition menu item, in-store signage, paid media support, and a sweepstakes that allowed consumers to win movie tickets and UGLYDOLLS merchandise. 

Capitalizing on the fun and colorful aesthetic of the movie, Pinkberry created a limited edition menu item, “Moxy’s Kiwi Strawberry Swirl”, that consisted of kiwi strawberry tart frozen yogurt with fresh cut strawberries and kiwis, topped with candy heart confetti. The custom creations were promoted and sold in 100 Pinkberry locations along with co-branded cups. Pinkberry was also on-site at the premiere to serve up tasty treats.

Partnership Opportunity:
UGLYDOLLS/Theatrical
Company:
STX Entertainment
Partner/Category:
Pinkberry /Dining
Timing:
May 2nd Quarter 2019
Target:
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Email
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-03
Companies Involved
STX Entertainment
Tuck

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