Partnership:

ULTRAVIOLET and Manic Panic

Description:
Sony Pictures Entertainment and Manic Panic partnered to promote the release of ULTRAVIOLET. For a limited time to celebrate the release of ULTRAVIOLET, Manic Panic gave away a free ULTRAVIOLET-themed gift with the purchase of any Manic Panic Hair Color Product. Consumers just clicked on the link found on the Manic Panic website and shopped. Consumer who made a hair color purchase automatically received the gift.
Partnership Opportunity:
ULTRAVIOLET/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Manic Panic /Health & Beauty
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-03
Companies Involved
Sony Pictures Entertainment
Tuck

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