Partnership:

UNCHARTED and G Fuel

Description:

Sony Pictures partnered with G Fuel to promote the theatrical release of UNCHARTED.

Gaming and Esports energy drink, G Fuel, came out with a limited-edition box to promote UNCHARTED with a special Fortune Blend, which is a combo of sweet and tangy pineapple with smooth and refreshing coconut. The limited-edition “Fortune Blend Collector’s Box” came with a 40-serving tub of the Fortune Blend and a UNCHARTED/G Fuel co-branded 16 oz G Fuel Shaker.

Partnership Opportunity:
UNCHARTED/Theatrical
Partner/Category:
G Fuel /Beverages
Timing:
March 1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Collectible
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Micro site
Online
Social Media
TV Spot

Website and Social Media

Created On:
2022-02-25
Last Modified on:
2022-02-28
Companies Involved
Tuck

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