Partnership:

Uncle Drew and Aleve

Description:
Lionsgate Entertainment partnered with Aleve to promote the theatrical release of UNCLE DREW. The partnership consisted of Aleve incoporating characters from the move into their "Staying in the Game" campaign. This partnership was promoted in a TV spot featuring characters from the film.
Partnership Opportunity:
Uncle Drew/Theatrical
Company:
Lionsgate
Partner/Category:
Aleve /CPG
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Promotional Elements:
Other
Media Elements:
Online
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2020-05-29
Companies Involved
Tuck

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