Partnership:

UNDERWORLD BLOOD WARS and Vampire Vineyards

Description:

Sony Pictures Entertainment and Vampire Vineyards teamed up to celebrate the January release of UNDERWORLD: BLOOD WARS. The partnership included a three-tiered sweepstakes, which offered one fan a private hometown screening of the film for up to 100 guests as the grand prize. Fans could participate by filling out an online entry form on the winemaker’s website.

Three second place winners and five third place winners each received Vampire Vineyards gift certificates for $100 and $50 respectively. The winning eight contestants also received a Vampire Vineyards hat, and an UNDERWORLD: BLOOD WARS movie poster.

The sweepstakes period ran from December 9, 2016 – January 6, 2017.

Partnership Opportunity:
UNDERWORLD BLOOD WARS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Vampire Vineyards /Beverages
Timing:
December 4th Quarter 2016
Target:
Male
Female
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-02-08
Companies Involved
Sony Pictures Entertainment
Tuck

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