Partnership:

UNDERWORLD: EVOLUTION and Freshies

Description:
Sony Pictures Entertainment and Freshies partnered to promote the theatrical release of UNDERWORLD: EVOLUTION. Consumers had a chance to win a sweepstakes called "Freshies Underworld: Evolution Haunted House Colorado Vacation" where one grand prize winner won a trip to Denver, Colorado and Steam Boat Springs, Colorado. The prize included round-trip airfare to Denver, Colorado, and two night accomodations at a Denver hotel. Also, the grand prize winner received a VIP tour of the Freshies Factory in Steam Boat Springs, Colorado, along with a five (5) night stay at a local hotel. To enter, participants submitted an online entry form at Freshies.com. The promotion began in December 1, 2005 and ended February 28, 2006.
Partnership Opportunity:
UNDERWORLD: EVOLUTION/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Freshies /CPG
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-01-23
Companies Involved
Sony Pictures Entertainment
Tuck

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