Partnership:

United Airlines and Sunday Riley

Description:

United Airlines partnered with skincare company Sunday Riley to offer exclusive products on its flights.

Sunday Riley created three triers of custom products catered to United Airlines' travelers. The new products targeted fliers' most common skin issues that came up on flights. 

United offered three cabin-specific amenity kits featuring Sunday Riley's new products. 

For United Polaris business class, the amenity kit featured four Sunday Riley products: a lip balm with pomegranate seed oil and shea butter to boost hydration; a face cream with a blend of botanicals to hydrate and soothe skin in-flight; hand cream containing a nourishing blend of shea butter, cocoa butter and rose hip seed oil; and a facial cleansing cloth containing peppermint extract to balance oil and invigorate skin. 

United Premium Plus recieved a Sunday Riley kit with lip balm and hand cream.

United Premium transcontinental received a Sunday Riley kit with lip balm.


Partnership Opportunity:
United Airlines/Travel
Partner/Category:
Sunday Riley /Health & Beauty
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Product Bundle
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2019-04-16
Companies Involved
Tuck

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