Partnership:

United States Soccer Federation and Volkswagen

Description:
U.S. Soccer teamed to make Volkswagen its presenting automotive partner through 2022. Under the agreement, Volkswagen's logo and vehicles were prominently displayed in soccer stadiums and in soccer advertising from 2019 through 2022, including both the men's and women's U.S. National Soccer teams as they compete in the World Cup.

As part of the partnership, Volkswagen also became the presenting partner of Tournament of Nations – a prestigious, round-robin, international women’s tournament that takes place in the United States every year there is not a Women’s World Cup or Summer Olympic Games.

Partnership Opportunity:
United States Soccer Federation/Sports
Partner/Category:
Volkswagen /Automotive
Timing:
January 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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