U.S. Soccer teamed to make Volkswagen its presenting automotive partner through 2022. Under the agreement, Volkswagen's logo and vehicles were prominently displayed in soccer stadiums and in soccer advertising from 2019 through 2022, including both the men's and women's U.S. National Soccer teams as they compete in the World Cup.

As part of the partnership, Volkswagen also became the presenting partner of Tournament of Nations – a prestigious, round-robin, international women’s tournament that takes place in the United States every year there is not a Women’s World Cup or Summer Olympic Games.