Partnership:

Universal Music Group and Lego

Description:

Universal Music Group collaborated with The LEGO Group on a promotion that created Vidiyo.

The two companies partnered to create Vidiyo which was a playful and innovative music video maker whose experience was designed to expand children's creativity and passion for music. 

Vidiyo combined the LEGO universe, LEGO mini figures and augmented reality with Universal Music Group's licensed contracts to create a TikTok-esque experience that was targeted at children.

The partnership also ensured that new music, challenges, and inspirational content were added regularly to keep Vidiyo fresh and relevant.



Partnership Opportunity:
Universal Music Group/Music
Company:
Universal Music Group And Brands
Partner/Category:
Lego /Toys
Timing:
March 1st Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
AR / VR
Licensed Product
Branded Content
Product Demonstrations / Sampling
Media Elements:
Direct Marketing
Mobile
Online
Social Media
Created On:
2021-02-01
Last Modified on:
2021-03-04
Tuck

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