Partnership:

Universal Music Group and LEGO

Description:

Universal Music Group teamed with LEGO for a multi-year global partnership. The partnership was designed to encourage children to express creativity through both play and music.

Launching in 2021, the partnership consisted of Universal Music Group collaborating with LEGO around the development of new products designed to inspire young artists. The partnership merged UMG's music with LEGO's play to provide an interactive way of inspiring creativity.

Partnership Opportunity:
Universal Music Group/Music
Company:
Universal Music Group And Brands
Partner/Category:
LEGO /Toys
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-28
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