Marriott International and Universal Music Group teamed up for Marriott Travel Experience. The partnership included exclusive performances by established and emerging recording artists, branded video series, social content, music downloads, ticket offers and more. The partnership premiere live performances for hotel guests at select properties across Marriott International’s portfolio of brands around the globe. On June 30, 2015, the St. Pancras Renaissance London Hotel started off the events with a performance by Ellie Goulding, kicking off a series of exclusive, on-property performances on five different continents. In addition to receiving special ticket offers, exclusive downloads, and artist merchandise, Marriott Rewards’ 50 million member community were eligible to participate in more than a dozen sweepstakes to win VIP concert experiences to see their favorite artists, attend UMG-sponsored events and after parties at premiere music industry events and festivals such as The Grammy Awards, SXSW, The ACMs, Billboard Music Awards, CMA Fest, MTV Video Music Awards and CMA Awards.