Partnership:

Universal Music Group and YouTube Music

Description:

Universal Music Group (UMG) partnered with YouTube Music in celebration of the anniversary of some of the most iconic music videos of all time.

The partnership consisted of UMG and YouTube Music remastering Tom Petty's "Free Fallin", Beastie Boys' "Sabotage", and Lady Gaga's "Bad Romance" into the highest video and audio quality possible. The remastered videos were only available on YouTube.

Additionally, UMG and YouTube committed to fully upgrading almost 1,000 music videos into the highest possible standers. New remastered videos were released each week on YouTube.

Remastered videos included works from Billy Idol, Boyz II Men, George Strait, Janet Jackson, Kiss, Lady Antebellum, Lionel Richie, Maroon 5, Meat Loaf, No Doubt/Gwen Stefani, Smokey Robinson, The Killers, and many more.

Partnership Opportunity:
Universal Music Group/Music
Company:
Universal Music Group And Brands
Partner/Category:
YouTube Music /Online
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Other
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-02
Tuck

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