Partnership:

Universal Music Group: Ne-Yo, DNCE, Keke Palmer, Easton Corbin and Kellogg's

Description:

Kellogg's teamed up with Universal Music Group for exclusive access to hot music artists and cool new tunes. For the first time, NE-YO, DNCE, Keke Palmer and Easton Corbin blended pop, R&B, rock and country music, inspired by Pop-Tarts’ mash-ups with soda pop flavors--Frosted Crush Orange and Frosted A&W Root Beer.

Available on the mash-up app, Smule, Pop-Tarts released NE-YO and DNCE’s first-ever duets – the artists harmonized their hits, “Let Me Love You (Until You Learn to Love Yourself)” and “Cake by the Ocean.” Fans could download the app and record their own mash-ups with the musicians to share with friends.

Partnership Opportunity:
Universal Music Group: Ne-Yo, DNCE, Keke Palmer, Easton Corbin/Music
Company:
Universal Music Group And Brands
Partner/Category:
Kellogg's /CPG
Timing:
June 2nd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Celebrity Appearance / Endorsement
Online
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-06-21
Tuck

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