Description:
Coca-Cola is back for the second season of its COKE STUDIO platform with Universal Music Group's Jon Batiste headlining.
Coca-Cola released the first original song to kick off the second season of COKE STUDIO. The global music platform aims to create ‘Real Magic’ between a dynamic group of emerging artists from all over the world.
The debut track, “Be Who You Are (Real Magic),” is a celebration of the power of staying true to yourself and Coca-Cola tapped GRAMMY award-winning artist Jon Batiste to write the song, which features artists NewJeans, J.I.D., Camilo, and Cat Burns.
Partnership Opportunity:
Universal Music Group’s Jon Batiste/Music
Company:
Partner/Category:
Coca-Cola /Beverages
Timing:
June 2nd Quarter 2023
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2023-06-14
Last Modified on:
2023-06-15
Companies Involved
Nicole W
Sr. Manager, Brand Partnerships
Universal Music Group For Brands 
Nicholas F
Marketing Coordinator
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