Partnership:

Universal Music Group's Suga and Halsey and DIABLO IV

Description:

Halsey teamed up with BTS‘ Suga for the official anthem for DIABLO IV. Upon teasing the collaboration, the duo also released the official music video along with the track.

Henry Hobson directed the dark and moody video that was released in collaboration with Blizzard Entertainment‘s most recent release. The video itself was filmed inside the Chapelle des Jésuites in Cambrai, France. The eery visuals was in due part to the visual effects and floor to ceiling game-inspired paintings and an impressive 160-foot mural. This is the first time the duo that is Halsey and Suga.

Partnership Opportunity:
Universal Music Group's Suga and Halsey /Music
Company:
Universal Music Group For Brands
Partner/Category:
DIABLO IV /Gaming & Esports
Timing:
June 2nd Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2023-06-15
Last Modified on:
2023-06-20
Nicole W
Nicole W Sr. Manager, Brand Partnerships Universal Music Group For Brands
Nicholas F
Nicholas F Marketing Coordinator
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.