Partnership:

DESPICABLE ME 4 and BTS

Description:
K-pop boyband BTS announced a collaboration with DESPICABLE ME 4. In support of the movie's release on June 24, a BTS x Minions merch line (including custom Funko pops) and a fully themed retail pop-up experience with interactive exhibits launched in West Hollywood. The new movie introduced a new character, poppy Prescott, a huge BTS fan, and includes a cameo appearance by BTS members as Minions dancing to their song "Permission to Dance." The limited-edition Funko Pop! set features all seven BTS members as Minions wearing outfits inspired by their "Permission to Dance" music video.
Partnership Opportunity:
DESPICABLE ME 4/Theatrical
Company:
Universal Pictures
Partner/Category:
BTS /Music
Timing:
July 3rd Quarter 2024
Target:
Male
Female
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Collectible
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-07-01
Last Modified on:
2024-07-02
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