Description:
Universal and Illumination partnered with Chiquita bananas to promote the theatrical release of DESPICABLE ME 4. The fun and vibrant campaign highlighted the Minions' banana-filled adventures and Chiquita's "peeling good" philosophy with a sticker collection, sweepstakes to win an exclusive DM4 x Chiquita Summer set, co-branded recipes, custom coloring sheets, and more!
Partnership Opportunity:
DESPICABLE ME 4/Theatrical
Company:
Partner/Category:
Chiquita /CPG
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults 25-34
Tweens
Kids (6-11)
Preschool
Female
Family
Adults 25-34
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Micro site
Product Giveaways
Social Media
Product Giveaways
Social Media
Created On:
2024-07-03
Last Modified on:
2024-07-09
Companies Involved
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
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