Description:
Universal Pictures and Frito-Lay have partnered to promote the theatrical release of TWISTERS by combining the flavors of Flamin' Hot Twists and Flavor Twists Ranch into one bag. The exclusive, limited-edition Fritos X Twisters snack will be available to a lucky few fans, who need to follow @Fritos on Instagram, like the post about the new snack mix-up, and comment with the tornado emoji for their shot at one of the limited-edition bags.
Partnership Opportunity:
TWISTERS/Theatrical
Company:
Partner/Category:
Frito-Lay /CPG
Timing:
July 3rd Quarter 2024
Target:
Male
Female
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Female
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2024-07-18
Last Modified on:
2024-07-18
Lou H
VP, Domestic Partnership Marketing
Universal Pictures
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
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