Partnership:

DESPICABLE ME 4 and Kahala Brands (Cold Stone, Pinkberry, sweetFrog)

Description:
Universal and Illumination's DESPICABLE ME 4 partnered with Kahala Brands to bring Minions-inspired flavors to Cold Stone, sweetFrog, and Pinkberry. Cold Stone's activation included yellow Marshmallow Ice Cream and Mega Minion inspired Creation and Cake. SweetFrog introduced the Mega Minion Swirl, a combination of Nonfat Island Banana frozen yogurt and Nonfat Blue Cotton Candy frozen yogurt, topped with yellow and blue sprinkles. Pinkberry introduced the Mega Minion Banana Pudding frozen yogurt.
Partnership Opportunity:
DESPICABLE ME 4/Theatrical
Company:
Universal Pictures
Partner/Category:
Kahala Brands (Cold Stone, Pinkberry, sweetFrog) /Dining
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
On Pack
POP Display / End Cap / Shelf-Talker
Window Clings / Banners / Decals
Media Elements:
Online
Signage
Social Media
Created On:
2024-06-25
Last Modified on:
2024-06-25
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