Partnership:

DESPICABLE ME 4 and Kinder

Description:
Universal and Illuminatino partnered with Kinder to bring DESPICABLE ME 4 to Kinder Joy eggs. For a limited time, consumers could uncover mischievous fun by giving kids a delicious egg treat that featured a surprise Minions toy inside. Each egg came with a limited-edition stick-on toy from the film.
Partnership Opportunity:
DESPICABLE ME 4/Theatrical
Company:
Universal Pictures
Partner/Category:
Kinder /CPG
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-07-08
Last Modified on:
2024-07-08
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