Description:
Universal Pictures has teamed up with King's Hawaiian to promote the theatrical release of DESPICABLE ME 4. The partnership includes a :30 TV Spot with custom animation. King's Hawaiian also supported the partnership by including DESPICABLE ME 4 in its NASCAR sponsorship deal, cross-promoting the film by wrapping Brad Keselowski's No. 6 Ford with the iconic minions.
Partnership Opportunity:
DESPICABLE ME 4/Theatrical
Company:
Partner/Category:
King’s Hawaiian /CPG
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Media Elements:
Online
Social Media
Sponsorship
TV Spot
Vehicle Wrap
Social Media
Sponsorship
TV Spot
Vehicle Wrap
Created On:
2024-06-14
Last Modified on:
2024-06-14
Mike H
Senior Director, Partnership Marketing
Universal Pictures 
Lou H
VP, Domestic Partnership Marketing
Universal Pictures
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
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