Description:
Ram Trucks teamed with Universal Pictures to promote the theatrical release of TWISTERS. Ram Trucks were featured in the film and created a custom :30 spot to highlight the co-branded partnership, and in a third party partnership with American Red Cross, blood donors were automatically entered for a chance to win a 2025 Ram 1500 Big Horn.
Partnership Opportunity:
TWISTERS/Theatrical
Company:
Partner/Category:
Ram Trucks /Automotive
Timing:
July 3rd Quarter 2024
Target:
Male
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Direct Marketing
Online
Product Giveaways
Product Placement
Social Media
TV Spot
Online
Product Giveaways
Product Placement
Social Media
TV Spot
Created On:
2024-07-19
Last Modified on:
2024-07-23
Companies Involved
Jill B
EVP, Global Partnership Marketing
Universal Pictures
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
Robert H
Vice President, Global Partnerships Marketing
Universal Pictures
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