Partnership:

DESPICABLE ME 4 and Sally Hansen

Description:
Sally Hansen has partnered with Illumination for its limited-edition Sally Hansen x Illumination’s Despicable Me 4 Collection. The collection features a range of quick-dry polishes and press on nails inspired by Gru, his family, and the Minions. The collection comes in special packaging with the Minions on the Insta-Dri bottle caps and characters from the movie on the Salon Effects Perfect Manicure packaging.

Villainous Insta-Dri Shades

  • Danger Mode (red crème finish)
  • Girls Just Wanna Have Crime (bronzy orange metallic finish)
  • Sweet Villainy (orchid crème finish)
  • It’s Chet (pink crème finish)
  • Hella Yella (yellow crème finish)
  • Gogglicious (black, yellow, white, hex-shaped glitter)
  • Deeply Despicable (black pearl finish)
  • Blue All Over (blue demi-matte pearl finish)
  • Maxime Metallic (teal with gold geometric glitter finish)
  • Going Mega (gold metallic finish)

Salon Effects Perfect Manicure Shades

  • One in a Minion (blue and yellow oval nails with checkerboard accents)
  • Expertly Villainous (white almond nails with hearts, stars, and bunnies)
Partnership Opportunity:
DESPICABLE ME 4/Theatrical
Company:
Universal Pictures
Partner/Category:
Sally Hansen /Health & Beauty
Timing:
June 2nd Quarter 2024
Target:
Female
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-06-24
Last Modified on:
2024-06-27
Companies Involved
Tuck

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