Description:
In an animated TV spot launched May 14, 2024, the characters from Universal Pictures' DESPICABLE ME 4 (in theatres July 3) get ready to embark on a road-trip in their 2024 Volkswagen Atlas.
Partnership Opportunity:
DESPICABLE ME 4/Theatrical
Company:
Partner/Category:
Volkswagen /Automotive
Timing:
2nd Quarter 2024
Target:
Male
Female
Family
Adults
Kids (6-11)
Preschool
Female
Family
Adults
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Product Placement
Social Media
TV Spot
Product Placement
Social Media
TV Spot
Created On:
2024-05-16
Last Modified on:
2024-05-16
Companies Involved
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
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