Partnership:

DESPICABLE ME 4 and Waze

Description:
Waze partnered with Universal and Illumination's DESPICABLE ME 4 to bring the iconic minions to the Waze app. Fans could jump behind the wheel with the Minions, choosing between the "Despicable" or "Mega Despicable" moods. In "Despicable" mode, you may hear a Minion grumble when there’s traffic, while in "Mega Despicable" mode, they might scream to take the scenic route. You can also transform your Waze vehicle into Gru's iconic car: the Gru-Mobile.
Partnership Opportunity:
DESPICABLE ME 4/Theatrical
Company:
Universal Pictures
Partner/Category:
Waze /Tech
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Family
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
AR / VR
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2024-06-28
Last Modified on:
2024-06-28
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