Partnership:

EASTER SUNDAY and Fathom Events

Description:

Fathom Events, Universal Pictures and Dreamworks Pictures partnered to present global comedy sensation Jo Koy in a one-night-only live in-person event to celebrate the release of his groundbreaking new feature film, EASTER SUNDAY.

Fathom Events presented Koy's live introduction in more than 850 theaters across the country on August 4, followed immediately by a full screening of the film from Universal Pictures and DreamWorks Pictures.

Partnership Opportunity:
EASTER SUNDAY/Theatrical
Company:
Universal Pictures
Partner/Category:
Fathom Events /Live Entertainment
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Mobile
Online
Social Media
Created On:
2022-08-11
Last Modified on:
2022-08-12
Companies Involved
Lou H
Lou H VP, Domestic Partnership Marketing Universal Pictures
Mike H
Mike H Senior Director, Partnership Marketing Universal Pictures
Tuck

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