Partnership:

Universal Pictures' KNOCK AT THE CABIN and Canon

Description:

Universal Pictures' and M. Night Shyamalan's KNOCK AT THE CABIN teamed up with Canon to create a new VR experience centered around his latest film.

The trailer teased a bit more of the pending apocalypse at the heart of this intriguing horror story. It looked like people would be heading to this now-infamous cabin in the woods to make the tough choice of who you will, would, and won’t sacrifice to stop doomsday from happening. This was all the while trying to survive your unwelcome guests. In classic Shyamalan fashion, that’s all he gave from this short teaser. However, the film looked to be another unique take on the horror genre from this iconic director.

Walking through a physical cabin that has been constructed on the show floor in the Las Vegas Convention Center Central Hall (Canon Booth 16359), attendees can converse with AI-versions of the intruders and then enter a gamified escape-room challenge where they must barricade the door with virtual furniture to make a run for it. Clues abound everywhere - and yes, there’s even a twist ending.

Partnership Opportunity:
Universal Pictures' KNOCK AT THE CABIN/Theatrical
Company:
Universal Pictures
Partner/Category:
Canon /Tech
Timing:
January 1st Quarter 2023
Target:
Male
Female
Adults
Promotional Elements:
AR / VR
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2023-01-05
Last Modified on:
2023-01-09
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