Description:
Universal Pictures and McDonald's partnered to promote the theatrical release of THE SUPER MARIO BROS. MOVIE. McDonald’s served up a worldwide Happy Meal program.
McDonald's had eight toys from the movie. The toys were featured in McDonald’s iconic Happy Meals and include two different versions of Mario, Toad in a kart, Luigi with a flashlight, spinning Peach, Donkey Kong holding a barrel, a fire breathing Bowser, and a spinning Lumalee.
The movie was released April 7th, 2023.
Partnership Opportunity:
Universal Pictures' THE SUPER MARIO BROS. MOVIE/Theatrical
Company:
Partner/Category:
McDonald's /Dining
Timing:
January 1st Quarter 2023
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2023-01-10
Last Modified on:
2023-01-11
Companies Involved
Lou H
VP, Domestic Partnership Marketing
Universal Pictures 
Mike H
Senior Director, Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
Nicholas F
Marketing Coordinator
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