Partnership:

Universal Studios Theme Parks and Wet Ones

Description:

Universal Studios and Wet Ones partnered together to give two families the "The Ultimate Family Recess" 

The partnership included Wet Ones giving 2 families a 3-night trip for 4 to Universal Orlando Resort or Universal Studios Hollywood. The winner of the sweepstakes was able to choose which park they would like to visit. 

The Universal Orlando Resort prize included round trip air travel to Orlando, accommodations at Loews Sapphire Falls Resort, admission for 4 to Universal Studios Florida, Universal's Islands of Adventure, and Universal's Volcano Bay. Winners also received 4 tickets to the Blue Man Group at Universal Orlando Resort. 

The Universal Studios Hollywood prize included round-trip air travel to Los Angeles, California, General Admission for 4 to Universal Studios Hollywood, and Hotel accommodations. 

Consumers were able to enter the sweepstakes on wetones.com/promotions.

Partnership Opportunity:
Universal Studios Theme Parks/Attractions
Company:
Universal Parks & Resorts
Partner/Category:
Wet Ones /CPG
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Other
Media Elements:
Mobile
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-06
Companies Involved
Universal Parks & Resorts
Tuck

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