Partnership:

Universal's NOPE and ICEE

Description:

Universal and ICEE partnered for a sweepstakes to celebrate the theatrical release of NOPE.

To be entered for a chance to win, must have tagged 2 friends on their social media and be sure to follow them! Share to your story for an extra entry. See NOPE only in theaters July 22, 2022. Must enter by 7/14/22, be 18 years or older and live in the United States to qualify. Prizes included a poster, a home ICEE Machine and more.

ICEE also made an appearance in the film with some product placement.

Partnership Opportunity:
Universal's NOPE/Theatrical
Company:
Universal Pictures
Partner/Category:
ICEE /Beverages
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2022-07-13
Last Modified on:
2022-07-14
Companies Involved
Lou H
Lou H VP, Domestic Partnership Marketing Universal Pictures
Tuck

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