Description:
Mattel's UNO partnered with Nike and NBA player Giannis Antetokounmpo to release a product line to celebrate the card game's 50th anniversary.
The footwear line included seven sneakers inspired by UNO and a capsule that includes a cotton t-shirt and hat with Gianni's number displayed.
Giannis Antetokounmpo partnered with Mattel for a Giannis-branded UNO deck that features a new rule where players can "force a turnover" to steal an extra discard. The GIannis-branded UNO deck will be available on the UNO! Mobile App.
Partnership Opportunity:
UNO/Toys
Company:
Partner/Category:
Nike and Giannis Antetokounmpo /Fashion
Timing:
4th Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Mobile
Online
Social Media
Micro site
Mobile
Online
Social Media
Created On:
2021-10-21
Last Modified on:
2021-10-27
Companies Involved
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