Description:
Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, has partnered with leading developers to bring the strategic party card game UNO® to creator platforms, collaborating with Look North World to bring UNO Royale to Fortnite, developed using Unreal Editor for Fortnite (UEFN), and teaming up with Preloaded on UNO: Bridge Clash, now available on Roblox.From classic UNO experiences with a fresh twist to epic competitions between friends, these new digital experiences are a part of Mattel's ongoing commitment to make game night bigger, bolder, and more interactive – meeting fans on the digital platforms they love most.
UNO: Bridge Clash – Live now on Roblox
- It's time to get WILD with this fun-filled team race that transforms the classic card game into an epic obstacle course competition. Players match cards to build bridges and get to their team's golden UNO card, but the real fun begins when disruptive WILD power-ups are activated. Blow up bridges, block opponents, and create total chaos. Think fast to be the first to bring the golden UNO card back to base!
Partnership Opportunity:
UNO/Toys
Company:
Partner/Category:
Roblox /Gaming & Esports
Timing:
February 1st Quarter 2026
Target:
Male
Female
Family
Adults
Teens
Tweens
Female
Family
Adults
Teens
Tweens
Promotional Elements:
Event / Activation / Experiential
Other
Other
Media Elements:
Blogs
In-Game / In-App Integration
Social Media
In-Game / In-App Integration
Social Media
Created On:
2026-05-07
Last Modified on:
2026-05-07
Companies Involved
Alex G
Sr Manager Partnerships & Strategic Alliances
Mattel
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