Partnership:

Us and Spotify

Description:
Universal Pictures partnered with Spotify to promote the theatrical release of Jordan Peele's US.

The partnership consisted of US taking over Spotify's TV & Movies hub on March 18.

The takeoever consisted of a listening experience in which Jordan Peale details the music use in US as well as how other films such as "Beetlejuice" have used music. Peele also curated a playlist in addition to star Winston Duke curating a playlist of his own featuring J. Cole and Chief Obi feat. Olimade. Peele and Duke recorded custom content for each playlist along with the content created by Spotify's in-house creative team.

This campaign, available to free and premium users, was the first-ever takeover of Spotify by a film.

Partnership Opportunity:
Us/Theatrical
Company:
Universal Pictures
Partner/Category:
Spotify /Streaming
Timing:
March 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-03-22
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.