Partnership:

US Soccer Federation and BioSteel

Description:

US Soccer Federation and BioSteel partnered in a multiyear deal that saw BioSteel become the official sports drink of US Soccer.

The extent of this partnership reached every corner of US Soccer. The deal covered US Mens National Team, US Womens National Team, and US Youth Soccer.

The partnership also saw BioSteel become the presenting sponsor of US Soccer Player of the Year and title sponsor for any and all US National team events and camps.

In addition to being the official sports energy drink on the field, training ground, and locker room, BioSteel also had their logo and signage throughout the stadium and on cups, coolers, and towels.

The partnership between the sports energy drink brand and the US Soccer Federation signaled to the growth in popularity of soccer in the US.

Partnership Opportunity:
US Soccer Federation/Sports
Partner/Category:
BioSteel /Beverages
Timing:
February 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Other
Media Elements:
Direct Marketing
Email
In-Game / In-App Integration
Mobile
Online
Product Placement
Social Media
Influencers / Brand Ambassadors
Created On:
2021-02-17
Last Modified on:
2021-02-18
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.