Partnership:

VALENTINE'S DAY and Ford

Description:
Warner Bros. Entertainment and Ford Motor Company partnered up to promote the film VALENTINE’S DAY with a Ford Warriors in Pink Sweepstakes. The promotion coincided with the theatrical release of the VALENTINE’S DAY movie. The grand prize winner of the sweepstakes won a 2011 Ford Fiesta and a trip for two to Los Angeles to attend the VALENTINE’S DAY movie premiere. Daily prizes were also given to 86 sweepstakes winners. They received Ford Warrior’s in Pink Heart of the Warrior t-shirt and free movie tickets for the film. To enter the sweepstakes, contestants had to visit www.fordcares.com/valentinesdaymovie and complete the online entry form with the required contact information. The promotion ran from January 5, 2010 to March 31st, 2010.
Partnership Opportunity:
VALENTINE'S DAY /Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Ford /Automotive
Timing:
February 1st Quarter 2010
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-06
Companies Involved
Tuck

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