Partnership:

Valpak and Broken Bow Records, BMG Nashville

Description:
Valpak's exciting new duet with BMG - The New Music Company/BROKEN BOW RECORDS in support of CMA & ACM Entertainer of the Year, Lainey Wilson, and her brand-new album, Whirlwind! 🎸🎵

Country's Cool Again as Lainey's authenticity and powerful music resonate deeply with the Valpak audience. This special Valpak envelope will be delivered to more than 45 million fans, allowing them to scan a QR code and stream Whirlwind directly from their mail. But that’s not all—in addition to great local savings, some lucky recipients will find concert tickets in their envelopes and everyone can register online to win a Nashville flyaway!
Partnership Category:
Publishing
Company:
Valpak
Partner/Category:
Broken Bow Records, BMG Nashville /Streaming
Timing:
September 3rd Quarter 2024
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Contest / Sweepstakes
Insert (FSI)
On Pack
Media Elements:
Direct Mail
Direct Marketing
Email
Mailer
Micro site
Mobile
Online
Print Advertising
Product Giveaways

Website and Social Media

Created On:
2024-08-28
Last Modified on:
2024-08-29
Companies Involved
Broken Bow Records, BMG Nashville
Broken Bow Records, BMG Nashville
Tuck

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