Valpak, Crayola & Crayola Flowers partner to Let Kindness Bloom.  Just in time for Mother's Day, Valpak promotes a special 25% offer from Crayola Flowers which also provides a 10% donation to the charity of the consumer's choosing.  As a special activity, all 43 million Valpak envelope covers are a canvas for coloring and there's a coloring page inside as well.  Consumers are asked to color and share their creations on Facebook while also sharing how they let kindness bloom.  One lucky winner will be awareded $5,000 for their submission and lucky Valpak recipients will find a code to redeem for a free Crayola Flower bouquet.